Development Questionnaire

Please take a moment to complete this questionnaire which will assist in providing guidance and focus on our upcoming development work discussions. Please do not worry if some of terminology is mysterious, we will gladly help you further understand anything that is confusing.


Please answer the following 14 questions as accurately as possible.

1. What is the reason for this project (e.g. new business model, outdated site, expanded services, different audience or new technology)?


2. What is your marketing plan to promote the new site, drive users to the site (if any)?

3. What is the primary purpose of your website or project?

4. Are there specific goals to be achieved (e.g. increased sales, fewer customer service calls, increased contact database)?

5. Have you previously been involved in web site planning or design?

No

6. Have you established a budget for the project? Can the project be divided into phases for budgetary or timing reasons?

7. Any competitor or noteable websites worth mentioning? What do you like/dislike about their sites and why? How will you differentiate yourself?

8. Who are your customers - who is the site targeted at (e.g. age, gender, occupation, income, education, geographic area, computer savvy, how often on-line)?

9. In general, what do you want the user to do on your site (buy, get information, ask questions, become a member...)?

More Information:

10. Where will content for the web site come from (e.g. created by you in house, created by design team)?

11. What site features do you require (check any of the following)?





Shopping carts
Secure transactions





Members-only area


Subscription service

12. Who does the site updating - your staff, the designer or a contractor?

13. Do you require specific technologies to enhance the user's experience (e.g. flash, audio, video, interactivity, other)?


Please enter any other comments below:

Thanks again for your time in completing this form, it will greatly assist in the upcoming discussions.