August 17, 2010

Yahoo! changing search technology to Bing

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Per the announcement from Yahoo!, the search technology back-end is going to be changing to the Bing platform.

Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change…

What is going to be happening is instead of showing the current results that you see when searching on Yahoo!, you will instead see the same results that Bing displays both on Bing and on Yahoo!.

So what does this mean to your search engine results?   How could switching to the Bing back-end technology effect your Yahoo! rankings?  Will you notice a change at all?

Of course only time will tell the full effects of switching to the Bing network, but one thing is for sure, if you are already seeing great search engine optimization results on Bing, you can likely expect to see even greater results with Yahoo! once they launch this merge.  If you have not reviewed your site’s Bing rankings, now will be a great time to do so.

The goal of this merger is simple.  Yahoo! and Bing both control only around 12% of the search engine market with Google still controlling of 80%.  They hope that by merging, they can grow their potential to hopefully rival Google and narrow the gap between them.  I have to say that unless Bing starts doing a better job than Google at providing the desired search results, it may be some time before this actually occurs.

Refer to your web statistics or Analytics account for more information about how you are currently ranking in Bing and Yahoo!.  Although Google will still be the most important effort for planning your Search engine optimization budget, it will often be wise to include the Bing/Yahoo! group in the mix as well.

Jeremy Oms

Jeremy Oms

Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.

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  1. [...] ultimately steer them away from using the bing toolbar or yahoo toolbar searching.  Even though Yahoo and Bing are joining forces to grow stringer, google is still going to have some added separation from the other search giants [...]

    Pingback by Search Engine Optimization in a Google Instant World | New Blood, Inc. Blog — November 4, 2010 @ 3:28 pm

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