Writing for business marketing is different from other forms of creative writing. When you are writing for business, you always have a sales goal in mind. Anything you do while marketing for business directly or indirectly leads to sales. The term copywriting has been coined for such writings that encourage the reader to take some action that benefits the business. This action need not be a sale but a subscription, participation in a contest, download a free tool etc. What to keep in mind while writing for business?
Be to the Point and Updated
There is no dearth of writers and online content today and every Internet user has a huge variety to choose from. If they subscribe to your content, it has to be good enough to keep them engaged for a long time. Make sure you are up-to-date with the industry news and do not talk about outdated subjects. This helps build trust in the subscribers and they know they are reading from the best in the industry. Keep your sentences short, language simple and be relatable. Writing for business does not mean that you fill up your communication with technical jargon. Always have to reader in mind and write what he can read and understand.
Learn How to Write Killer Headlines
Experts say that the headlines take one-fourth of the entire writing effort. Headline is that part of your writing that has the power to attract the user and compel him to read the entire piece. Killer headlines are those which make the reader curious and give him the feeling that the writing has what he was looking for. When you are writing for business, you create headlines that are connected to the benefits your product will provide. Remember to focus on the benefits, not just the features because the readers can relate to the benefits.
Look at some of the most popular headlines. Whether online on in print, they need to have an appeal for the article to be read. Writing good headlines need skill and practice. Knowing the very fact that headlines are powerful sellers will improve your headlines.
Research Your Keywords Well
Keywords are the words or phrases used by an Internet user to search for content. Most people today use search engines to find out the information they need on the web. Search engines then present before them the relevant data from their database. Your web page will be considered relevant by Google only if you use the keywords that most people search that are relevant to your industry.
Google itself offers a free keyword research tool and there are many others using which you can find out the number of searches made for a particular keyword, the competition, the difficulty level etc. It also suggests more keywords related to your search. Using a good keyword research tool and then selecting the right keywords is very important for a business writer. Only if you write about what people are looking for, you can attract them to you.
Writing for business is an ever changing and always learning process. The market keeps changing and you need to change with the changing times. But the tips shared above are time tested and universal.
About the author: Margaret is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently did an article on basement design ideas. These days she is busy in writing an article on canon eos 550d review.