The age of mobile has extremely affected the lives of people. Mobile has altered and upgraded how people do daily activities- communicate, transact, socialize, entertain, or even do leisure. It is very rare these days to find someone that has not relied on a smartphone or some kind of handheld device with a number of mobile applications to be productive in any kind of field (practically whether at home, workplace, or just about any venue for that matter!!). Mobile devices (like iPhones, BlackBerry Bold, iPads, Android Tablets, etc.) have enormously affected and shifted the online landscape. And the business world is not an exception and was not spared from this drastic effect!!
As the mobile technology and industry is growing, many modern entrepreneurs have made it a point to go just beyond putting up a website as part of their web development plan to increase and widen their businesses’ visibility to their target market. Today, most entrepreneurs have recognized that mobile is a growing requirement for every business and industry. They have now accepted the importance of having smartphone development or mobile strategy incorporated in their business plan. These entrepreneurs have realized that they have to become “visible” in mobile devices and reach their customers who are looking for them on the run!!
Realizing The Significance of Mobile In Your Business
Because most people want to keep in touch with the businesses that matter to them, entrepreneurs need to make it possible for their buying audience to know more about them, communicate to them, and ultimately do business with them via their mobile devices. Today, one of the most powerful advertising strategies (that is an emerging major technique) is Mobile Marketing. Mobile marketing and visibility has become a major strategy in this era of mobile to promote any kind of business or campaign. Though it can be part of your web development planning since it is similar to internet marketing, there is that difference in the medium used to implement marketing strategies.
There are reasons why you need to incorporate a mobile strategy in your business. Let’s face it!! Mobile devices are mostly the kind of medium many people use to access the Internet today. And as an entrepreneur who is looking to find leverage in promoting his business, you must respond and take advantage of this fairly new venue to implement your marketing tactics.
While smartphones can access most websites, the content in most of these websites are not coded to be read or found by people who are using their phones and any other handheld devices that have small screens, mobile browsers, and mobile operating systems. This is the very reason why you need to have a separate subdomain set up specifically for mobile phones. What it does is- when your customer visits your website, your site will actually figure out that the customer is browsing it using a smartphone and redirects him to the subdomain you have set up.
Though your customer will have a different experience when browsing your site through their phone compared through a computer, you can still provide them their needs and wants from your business. The advantage of mobile websites is that it will load quickly while providing a simple and streamlined experience.
The content on your mobile website can be optimized. For example, if you are maintaining a blog using WordPress, you can opt to use WordPress Mobile Pack to alter your blog to a format that is fast-loading and readable in most mobile device screens.
Building a strong brand name is one way to achieve business success. Mobile apps can also provide you an avenue to promote your own brand. You can use your business mobile applications to create something that is useful, informative, valuable, and functional. Most customers won’t spend their precious time using your apps if they don’t get anything from it. Mobile apps are usually the most frequently used channel to access content and service. Make the most out of it to improve your brand awareness.
You can bank on your mobile apps to market your business while providing you the opportunity to gain profits. You must consider offering a free version and premium version of your mobile apps. Your customers will decide whether to stick with the free version or to purchase the premium version which has more content, features, and add-ons at a minimal fee. It is like hitting two birds with one stone!! You gain profit while effectively marketing your product or service.
Money-saving coupons can be delivered through mobile devices and can help you to strongly build your brand name. Many companies and enterprises offer mobile coupons to get money-saving offers or discounts. Your customers will just bring their smartphones with them, present the coupon bar codes to you, and have discounts when they purchase your product or avail of your service.
Mobile ads perform better than Internet ads. Most common mobile ads are simple text links and display ads that are sold based on cost per click, cost per acquisition, and cost per thousand. These mobile ads are similar to those paid campaigns on Goggle. Your ads should match mobile devices smaller screen sizes. Mobile advertisements should be short, effective, easily understood, and catchy.
Your mobile advertisements will help you in your marketing tactics to reach your target market, close sales, and make profit. Apart from your website, mobile website, and mobile apps, you can engage and reach your target customers with your mobile advertisements.
Now, you have more than one reason to incorporate a mobile strategy in your business plan. Your mobile marketing campaign is a great avenue for you to generate leads, build strong brand recognition, and win sales. You should remember that your mobile and web audiences are very different. This is why you should develop your mobile marketing apart from your internet marketing. Both could function parallel to each other, but should be planned independently. By mobile, entrepreneurs and advertisers can go beyond just pure exposure and recall. Indeed, it can help provide you brand impact and deliver brand engagement.
Now more than ever, mobile is delivering what it has promised entrepreneurs and advertisers since before. It promised a platform that will provide utmost effective marketing and advertising. With this opportunity and privilege, you can take your marketing into another level- digital and fast!!