February 10, 2011

Why it is Smart to Use DoFollow in Your Blog

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The nofollow tag has been around for a few years now and it has become a valuable part of the Internet.  However, when it comes to commenting, marking all links from comments as nofollow often deters your readers from submitting valuable comments to your blog.  Without the incentive that you are going to be giving them a link back to their website, their is no reason to spend the time to write a valuable comment on your site.   With proper care, it is becoming more valuable for web authors to allow dofollow links on their blogs.

What is the NoFollow Tag?

The nofollow tag is an additional tag added to a reference or link telling the search engine spiders not to crawl or pass link juice to that specified link.  Basically, if you have a nofollow tag on a link, the search engine spiders will not see that link as a typical link but instead will just view it as text.

Why is it usually used?

The nofollow tag is used by default by many systems such as wordpress that feel that you should only offer links back to authors of blogs or articles but should not offer the links back to those providing comments on your site.  Thus, to help secure your site from spam commenters, they use the nofollow tag by default so users are discouraged from writing comments of low quality just to get a link back to their website.

Why we recommend allowing the dofollow tags?

Your comment writers are taking time out of their busy days to write on your blog posts or articles.  If they have written a good comment on your blog, you would be very happy with this.  Of course you would be willing to offer a link back to their website in reward for writing a good comment on your blog.

You are thus providing incentive for your blog readers to post comments on your website.  Not only do comments provide valuable feedback to you as the writer, but they also provide valuable additional information to the other readers as well.  The more commenting you receive, this often translates to better search engine ranking and ultimately more traffic to your site.

If your site is not like a youtube where you are getting tons and tons of traffic and comments already, allowing the dofollow link on your site can be a smart way to increase your visibility on the Internet.

If you are wary of using dofollow on your website due to spamming, this is a valid concern.  You will notice that your website will receive a significant increase in spam attempts by allowing dofollow links on your website.  For this reason, it is absolutely imperative to include a spam detection service.  We have found that with the spam detection service on, the majority of all comments not only increases with using the dofollow, but the quality of discussions also increased.  Very few unwanted comments occurred with the spam detection enabled.

Once you have adjusted your blog to be dofollow, it may be wise to take advantage of the various do-follow directories out there such as this one.  Just another way to increase your visibility and SEO rankings.

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Jeremy Oms

Jeremy Oms

Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.

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22 Comments »

  1. Another great post its about time that people thought past the fact that dofollow tags only benefit the person who comments like you said they definately increase exposure for the site owner plus its good to get feed back to see what you can improve on your site to offer more to your target market.

    Comment by Lotus Shoes — February 11, 2011 @ 3:24 pm

  2. I definitely think this will boost traffic if you keep the dofollow option on.

    Comment by Get Megaupload — February 15, 2011 @ 12:03 am

  3. I enjoyed reading your post. Allowing the do follow I believe is an excellent way to get people to pay more attention to your blog. I find myself reading a do follow blog more carefully and thinking about comments and trying to come up with additional comments that will be of some benefit and add some sort of value to the blog. Thanks again for your post.

    Comment by Florida Business Brokers — February 16, 2011 @ 9:25 am

  4. I want to reward my readers with links back to their site, where can I post a do follow blog? I have my blog on blogger at the moment. http://www.pdarchitecture.blogspot.com and despite following numerous online tips it is impossible to remove the no follow tag. (You can remove it for the main body but have no edit control over comments which are automatically given no follow status by blogger – very poor show). Any pointers greatly received. Arnold from West Bridgford

    Comment by Arnold — February 16, 2011 @ 10:31 am

  5. Jeremy Oms

    As you suggested, there are instructional sites for removing dofollow from your page out there, but I do not personally know if they work or are even possible anymore. The above link is posted way back in 2007 and likely is not valid anymore. We try to stay away from using blogger on any blog that we actually care strongly for just because of the limitations we inherit (even though the blogger system is extremely powerful and easy to use).

    My honest suggestion if you are looking to have full control of your blog with things like “dofollow”, and possibly other things down the road, you should look to find a web hosting solution and host your own blog through wordpress or somthing similar.

    Comment by admin — February 16, 2011 @ 12:29 pm

  6. I change atribute nofollow to dofollow on my blog couple months ago. I got lot more views since then and as a reward people get dofollow link from valuable comment

    Comment by Pneumatyka — February 17, 2011 @ 3:12 am

  7. I will seriously have to reconsider changing the follow attributes on my blog. But I want comments that actually refer to the article, not boilerplate comments that have nothing to do with my site.

    Comment by Denver Bankruptcy Attorney — February 22, 2011 @ 3:26 am

  8. Jeremy Oms

    It’s all about moderation! Not every comment that is submitted needs to be accepted. Not every comment is worthy. If you want in-depth comments, specify this in the comment box. Let your readers know that there is no need to waste their time submitting (and your time moderating) if the comment does not bring substantive value. Then, approve and deny the comments as you wish. You do own your website and the content on it. No comment is required to be accepted.

    Comment by admin — February 22, 2011 @ 7:09 am

  9. I need to change the structure of my site. It’s annoying when you get so many spam comments. Perhaps I should approve each comment before it is finally posted onto my site.

    Comment by Russell Davison — February 23, 2011 @ 10:53 pm

  10. […] up on a post we did early in which we discussed the smart side of allowing page rank to flow in your links with do follow tags, we wanted to share a video which a Google webmaster discusses why allowing dofollow commenting can […]

    Pingback by Why it is smart to moderate your blog comments | New Blood, Inc. Blog — February 28, 2011 @ 6:44 pm

  11. […] your website comments open to the public, while not being forced to moderate through tons of spam (especially if you are using the dofollow link).  Well, the short answer for our case is using the Akismet spam filter […]

    Pingback by Recent Data Shows Great Value in Blog Comment Spam Filtering | New Blood, Inc. Blog — April 5, 2011 @ 8:38 am

  12. I think it is wise to keep all links dofollow, it will certainly help keep the blog busy and create more new traffic too. Blogs are vital for seo and I think people are realising this now. Keep the interesting posts coming!

    Comment by Barbarella — July 27, 2011 @ 2:16 pm

  13. DoFollow and NoFollow are like tradeoffs. If you DoFollow, you’ll have the benefit but will have to put up with spammers. But if you NoFollow then you’ll not have spammers, but will also lose the opportunity to reward valuable commentators. The spam detection service sounds like a great idea though.

    Comment by Edd@ minecraft server hosting — August 9, 2011 @ 6:14 am

  14. I have used plenty of “dofollow search engines” in the past and none of them seem to get it right. Instead I have just decided to start commenting when I feel like it, and using my own name. None of this keyword nonsense. It’s easy to get dragged down trying to rank in Google but it’s destroying real conversation. I run a number of blogs and get hit by automated spam hard

    Comment by Cotton Bags — August 10, 2011 @ 11:22 pm

  15. Jeremy Oms

    I recommend being aware of Google’s search engine techniques, but to focus on doing exactly what you are talking about, using the Internet the way it was meant to be used. Commenting when you feel like it and not expecting anything in return. Providing links when you deem them worthy, not because they are being shoved down your throat.

    However, in the Internet world, every comment you leave is part of your “Internet Marketing” strategy. Every sentence you post or pay to have posted that points back to your website ultimately says something about your Internet marketing goals and how you wish to be perceived by others on the Internet. Unfortunately, that does effect “real conversation”. Sort of like chatting with someone over coffee, but having the whole conversation filmed and analyzed in the 6 o’clock news.

    Comment by Jeremy — August 26, 2011 @ 5:48 am

  16. Hi Jeremy!
    I totally agree with making my blogs dofollow. I use the dofollow wordpress. I also use the Bad Behavior plugin which really helps with spam. Can you help me to know how can i boost traffic on my site.

    Comment by Konrad Kafarski — October 12, 2011 @ 11:21 am

  17. This is such a good article about DoFollow Blog. Stimulating me to read more of your articles. Keep up the good work Hoping more excellent articles from you soon.

    Comment by Konrad Kafarski — October 20, 2011 @ 10:42 am

  18. Since webmasters can not segregate and delete spam comments using Akismet, does this really make the Nofollow tag useless? This whole Do Follow /no follow tag thing gets confusing.

    Thanks, Ken

    Comment by Ken — December 5, 2011 @ 1:20 pm

  19. Thanks so much for the blog post.Thanks Again. Cool.

    Comment by Arielle Spurling — January 26, 2012 @ 6:31 am

  20. Thank you for the information you give is very helpful and we thank you very much need
    you give us the opportunity to comment.

    Comment by synagermoi — March 19, 2012 @ 9:27 am

  21. I find myself reading a do follow blog more carefully and thinking about comments and trying to come up with additional comments that will be of some benefit and add some sort of value to the blog.

    Comment by Webocoupons — March 21, 2012 @ 3:25 am

  22. Allowing do follow links hold both advantage as well as risk. Thanks for such a nice blog at least it can help me in deciding which one should i go for.

    Comment by Calltracky — June 18, 2012 @ 3:44 am

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