Are you frustrated when you use a search engine and get low quality content that does not really satisfy your craving of information? Do you get agitated that you donít get what you need and instead get a bunch of dubious information? You need not worry because you are not certainly alone!! The increasing uproar among digital-media thinkers of these so called “content farms” have reached boiling point.
What are these “content farms”? What are the problems and risks they bring upon both to the readers/users of digital media and publishers of digital information? What- if anything- should be done about this issue?
High Quality Sites versus Content Farms
Content farms are companies that continuously attempt to automate and homogenize the creation of web content that has the primary aim of attracting search-related advertising. Fundamentally, these content farms hire large numbers of often freelance writers and video content producers to mix and toss gist to produce large amounts of “just good enough” content. These large amounts of content are specifically designed to gratify algorithms for maximal retrieval by automated search engine sites.
These content farms pay lower rates to the people who are producing their articles and other content media compared to typical media companies. Although the information are produced by human writers rather than by an automated process, most of the hired writers are not even specialists in the subject they are reporting about. Many of freelance writers connected to these content farms disclosed that they have little knowledge on the fields that they are writing.
Vapidmedia (as some will call content farms) can benefit much on this approach to digital content. They can avail of the sharply lower costs, enjoy the large volume of production in less time, and generate higher revenue from their content. All these benefits that content farms get are on the expense of high quality sites. It does not really matter whether content farms arenít selling anything because they are monetized by affiliate links within content and by display ad revenue. They are selling value by every thousand impressions.
Content Farms’ Impact
The bottom line is that content farms will clutter search engines with low quality content, thus making high quality information harder to find. Search engines find content farms a problem as they will take their users to less relevant and lower quality results of the search. Content farms can have, indeed, a large impact on search and saturation of information around the web.
This advertising-driven content farming can flood the web of hundred and thousands of low quality web content thus leading to oversupply. Adding more and more low quality content will guarantee ample pages to advertise which will pull down the cost of advertising in return.
What Was Done
Definitely, Google and other search engine sites are awake and have smelled the coffee!!! Since the outburst of low quality content and media in the digital world, many readers and writers have worked extra hard and put forth more effort just to get or produce quality content. Needless to say, there were years that the web is ruled by ìquantityî rather than ìquality. But now, Google and other search engines are doing something.
In order to identify and surface quality content, Google has altered its search algorithm. This was done late February of this year that deems to favour high quality sites and now on the expense of the content farms and their low quality contents.
You can check out how Google’s modifications in its search algorithm affected various sites. Discover the winners and losers in this new search algorithm in John MacAyeal’s post at Bizmology.