Writing for business marketing is different from other forms of creative writing. When you are writing for business, you always have a sales goal in mind. Anything you do while marketing for business directly or indirectly leads to sales. The term copywriting has been coined for such writings that encourage the reader to take some [...]
Web DesignApril 13, 2012January 16, 2012Creating An Effective Web Design BriefHave you heard of a website design brief? What is it anyway? What does a design brief contain? How can this help you and your online business in the competitive entrepreneurial world? Do you really need this for your website? These questions may be common for those who are starting to make a name in [...] November 10, 2011Website Planning and Design: Research Now, Reap Benefits LaterWhen designing an effective website, it’s important to gauge your site’s strengths and weaknesses prior to going live. Potential customers will quickly abandon a website that is not aesthetically pleasing, difficult to navigate, or full of links that don’t work; they’ll bounce right off your site in favor of more thoughtfully created sites – and [...] September 7, 2011April 22, 20113 Signs Your Web Design Team Doesn’t Have Your Best Interests In MindIf you’re looking at hiring a web design firm for the first time, or the first time in a long time, you might be surprised at how much the industry has changed just over the last few years. Whereas it used to be that you got a new business website from your print designer, or [...] |
