Some questions have arisen as what might get your email marked as spam. The simplest answer is to stick with the basics. Spicing up your email with color changes, backgrounds, and various other colorful changes can cause red flags in the spam filters. A short list might be:
- If a font is too big or too small
- Amount of images
- The words used within your email are of typical spam content
- The font color is not black
- Subject lines are empty or not insightful
- The from wording
- The from and reply addresses
- The unsubscribe messages
- Percentage of HTML code in email
In short, we highly recommend keeping emails to business colleges as straight forward as possible. Spammers are trying to mimic flashy looking emails to gain your attention, there is no need to use similar tactics to gain attention of your email recipients. You have already got their attention by simply having the email arrive safely through spam filters.
Some additional specific tips:
- Words never to use:
Free;Sex;Money;Profit;Special; Girls;Power;Powerful; Discount;Over 18; Your debt
- What to avoid:
$ signs; Exclamation marks!; Currency values; Click here (use visit the site or go online); Go here; A series of symbols or punctuation marks (#*!); Don’t use CAPS; Spelling errors (including South Africanisms, like “lekker”); Grammatical errors
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