Rotating banners and rotating sliders have become very common for web page designs. In some cases, a simple rotating banner or slider can make a good website look extremely professional. When done right, rotating sliders are an extremely effective and powerful way to draw your customers in to a group of key points on your website. When done wrong, however, rotating banners can detract from a user’s visiting experience, and ultimately drive them away. Does it make sense to include a rotating banner for my website? Always first think about your users and audience.
Now, let me help you see both ends of the spectrum when implementing rotating banners. There is always the good and the bad side of everything. Rotating banners are no exceptions to this. Here are the gains and pitfalls when using rotating banners on your websites.
Rotating Banners: Benefits It Can Provide
Rotating banners can be an extremely effective to catch your visitors attention to a group of sales driven images. There is no longer a need to only highlight your most important sales promotion at the very front of your website, you can highlight multiple promotions at once while haven them rotate through a smooth transition display.
These dynamic banner images will catch your prospects’ eye immediately. Since they rotate and display multiple banners, make sure that it has colors and dimensions that will not be missed by any of your potential clients. Your rotating banner should be set on a strategic position for you to enjoy its full benefits. Shifting to rotating banners is definitely good for your business.
Here are the primary benefits when you decide to implement rotating banners on your websites.
- When rotating banner ads are set purposefully on your site, it will ultimately give you the chance to communicate key information to your web visitors. These dynamic banners will build up your website’s navigation and introduce your website’s other pages to your visitors. As you can control the speed of your rotating banners, you can certainly manage the amount of information that your banners reveal. You can go for quick messages or slow, detailed information. Communication of information in ads will be enhanced when you use rotating banners while boosting a website’s usefulness.
- Web visitors have become accustomed to having important information spoon fed to them and changing automatically. When you are rotating important content on your home page as the first thing your visitor sees, you are taking away the need for the visitor the scroll to get more content. Often visitors will decide whether or not to continue reading the page they are visiting in the first few seconds. If the rotating banner automatically displays a new interesting set of content to the visitor, they may get hooked in for a bit longer, enough to have them continue within more of your site’s content.
- Your website’s earning power will definitely increase with the implementation of rotating banners. As you can have the opportunity to sell more banner ad space to advertisers, you will definitely have the winning strategy to earn more. There are even rotating banner generators that will allow you to spread this financial advantage to multiple pages. You can even specify the banner ads that will appear on a particular page. Eventually, your ad space inventory will increase by many folds.
- Some small scale businesses can appear much larger simply by having visually appealing website. Rotating sliders can make a huge difference to some visitors sense of your company’s size.
- Many visitors have become accustomed to rotating banners and sliders displaying the pertinent content of a website. They may sit and look through the rotating slides to decide whether or not this content is “right for me”.
With a rotating banner slider system, management of banner displays will be easier and more efficient. Just remember to make use of excellent rotating banner system or engine.
Why A Rotating Banner Is A Bad Choice
Although rotating banners promise some advantages, it is also noteworthy to discuss the drawbacks. Many web administrators are against implementing rotating banners in their websites because of the following reasons.
- Some developers implement rotating banners that are written in Flash. With Apple strictly opposing the usage of flash on all of their products, a site with a rotating banner implemented in flash will look completely empty on browsers that do not support flash. This would include iPads, iPhones, and a growing number of areas.
- Website design goes through different phases in web development and design. Some design functionalities can last a long time, such as including headers and menus on a website home page. Some design functionalities can become a thing of the past, such as using frames or even table structures. Using rotating banners to enhance your website appearance may be very popular right now, but our suspicion is it is not here to stay. It might be OK to implement your rotating banner during your current design, but do not get too attached to it. We highly expect many websites to start reverting to more basic displays.
- Your sites SEO may suffer with your rotating banner. Content written within your rotating banner are almost completely invisible to search engines. So you will want to make sure that if the content within your rotating banner is important for your SEO campaign, that you are also discussing this information elsewhere.
- Some web designers do not make it easy for administrators to update rotating banners. You will want to make sure that if you are paying for someone to set up a rotating banner on your home page, that you clearly understand how you will be making changes to the banners that are displayed. Will it be easy? Will it be something that your in-house web person can manage? Will you need to go back to the web designer each time you want to change the banners? Having a rotating banner that you can easily manage is ideal and most designer should be able to make this happen for you.
- Reading speed of visitor may vary. Some readers may read all of the text from a slide way before the rotation occurs and have to wait, others may not even finish all of the reading content and then get frustrated that they missed what they wanted to finish reading and ultimately leave.
- In some cases, the randomly selected banner will have unsuitable texts or even phrases for the web page. For example, the rotating banner will show ads for a car dealing company when the web page is dedicated to a photography studio. This maybe confusing for the site visitors.
- A number of web developers are against rotating banners since it will greatly affect the design of a website from visit to visit. Your website visitors will be confused on the changing design of your site. Usually, visitors will remember your website with a particular image he saw on his first visit. However, he may become confused if there is another image being displayed on a certain page.
- If the banner displays an image not specifically relevant to the page, it may push the content on that page down in terms of value.
How much does a rotating banner cost?
Web designers can greatly differ in setting up a rotating banner for your website. Different situation will bring in different pricing structures, but you can expect to pay anywhere from $300 – $1,500 for your rotating banner design.
Should I include a rotating banner on My website?
Actually the need to implement rotating banners on your website is up to you (usually it is the decision of the content author or manager of the website). Apart from the advantages it can provide your website on the aesthetic, rotating banners has also financial and practical benefits that any website operator will appreciate and value. Yet, rotating banners are not the best strategy for all web site markets. Be sure to decide your strategy based on how you can get the most results per website visit. Do not decide to implement a rotating banner just because so many others are doing it.
Weigh your options and get the proper details from your web designer. There is no reason to get stuck with a rotating banner that makes your look old and outdated.
Be sure to check out sample rotating sliders to find a good fit for your website.
Jeremy Oms
Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.
Follow Me:
Thank you. An enjoyable article.
Comment by Konya Kepenk — October 30, 2012 @ 5:47 am