There are several providers of email marketing software in the web today. Because of the number, you can easily be torn between these many options. I, for example, have gone through several of these (and believe me choosing and comparing can be a tough and daunting task!!!!). But, I have discovered one email marketing service that might be one of the best that can suit anyone and anybody that is into email marketing campaigns, especially those who are just starting. I am simply referring to MailChimp.
MailChimp is a web-based email marketing service provider. This service will allow you to run email marketing campaigns and make use of autoresponders to send programmed messages to your prospect clients or customers. It will help you design email newsletters, create professional emails, integrate services that you are already using, manage multiple client lists in one interface, and ultimately track your results through detailed information. MailChimp can be your personal publishing platform.
When I first browsed on their website, I was drawn to the fun and witty impression that their site pages and chimp logo present. And at that point, I concluded that MailChimp has mastered the art of fun. They got that online charisma to attract potential clients spot on!! However, it was not only Mailchimp’s capability to make email marketing campaigns fun and exciting that attracted me. It is also the goods that they deliver (and trust me their chimp has much in store for you in his bag!!!).
Let me share some of the features that MailChimp can offer you. These features have enticed over 15,000 customers and 80,000 users since the first time MailChimp made its way into the email marketing world. This made MailChimp not only one of the most popular email marketing service there is online, but one of the most powerful!!!
MailChimp Delivers The Goods!!
Now, email marketing is one of the best ways to keep in touch with your clients and reaching your potential customers. Through it, you can possibly build a strong and reliable source of income. MailChimp is one of those that can serve online businesses and their owners to take full advantage of email. And with the features of MailChimp, you can rely that you can get ahead in your online business ventures and succeed in your marketing goals.
Here is how MailChimp allows you to design, publish, share, track, manage, and integrate your email marketing campaigns.
Design
Crafting your email newsletters can be easy as MailChimp has teamed up with designers to provide you with stunning designer templates that you can use. You just plug-in your content and you are all set. Their templates are categorized into newsletters, product promotions, and events promotions. MailChimp has their own gallery of pre-designed templates which are customizable that a beginner or even an experienced pro can find one that will suit their taste and needs. It also has a template language feature that can create custom templates that you and your clients can effortlessly edit.
You need not worry that your templates may not suit your brand or company because MailChimp has its Design Genius to help you have a first-hand feel of your email before you can actually send it. Thereby, you can make certain that it matches your brand’s look and feel.
Publish
One of MailChimp’s best features involved in publishing your email campaigns is the Inbox Inspector. This feature will allow you to see almost 60 screenshots of how your email will look like in several email platforms. If you see in the images that your email is broken or has some flaws, you can easily go back and fix it before you can send it out to your readers.
You can definitely do dramatic changes in your email campaigns just to fit or match your subscriber’s interests and locations. You can create an email campaign now and display a wide array of content based on the criteria that you specify. MailChimp can provide you the power to publish dynamic content in all your email campaigns. Aside from that, you can effortlessly place merge tags in your email so that it can become a customize campaign that will include the subscriber’s names, videos, polls, links, and more.
With MailChimp’s Time Warp and Geolocation, you will never be worried when and where to send your email campaigns. You can choose what time of day your campaigns be delivered and MailChimp will deliver them at the same local time globally. Its geolocation will allow you to send campaigns in a specific area with no coding or extra data collection necessary.
If you are worried that your delivered campaigns will end up in the spam folders of your subscribers, MailChimp will have its Delivery Doctor to help you. This will inform you what went wrong when your emails didn’t end up in the inboxes of your subscribers.
Share
Sharing your newsletters and other email campaigns won’t be difficult with MailChimp. It will provide you with a permanent URL for every email campaign you create so that you can share them whenever you want.
When you share your newsletters, you can also turn them into conversations with your subscribers or readers as you can enable comments for your MailChimp campaigns. There is nothing as great as increasing the impact and reach of your newsletters by combining your email marketing with your social networking sites such as Facebook. And MailChimp can easily do this for you!!!
Track
Checking and monitoring your results is fast through MailChimp’s free reports. It provides you with data like who opened and clicked on your campaigns, who forwarded it to others, and more. Because your emails can be shared through various and popular social networking sites, MailChimp will also provide you with data on who liked or tweeted your campaigns.
Manage
MailChimp will treat all your information and data with full security. Its security system will include strict password requirements, monitored log-ins, and security questions. It will also allow you to open multiple accounts via a keychain of account log-ins. You can also give your clients access with their own log-ins.
With MailChimp’s autoresponders, you are able to create scheduled messages just for your subscribers. This will not only make your readers feel special, but it will give them the impression that you are really serious to engage with them. The delivery of your emails and newsletters are optimized via the MailChimp’s email delivery system that includes a third-party monitoring system which maximize the delivery to your readers. MailChimp will also allow you to upload and store as many files and images for free.
Integrate
MailChimp gives you the privilege to integrate and incorporate your email marketing campaigns with various programs and platforms. Aside from being able to use MailChimp email campaigns with social networking sites (like Twitter and Facebook), you can also connect it to Amazon SES, Paypal, and Google. For those who uses MailChimp’s API, you can sync your customer databases, CRMs, CMSs, and shopping carts.
MailChimp’s Price Tag
It is not a problem whether you have a big or small budget set aside to avail the services of MailChimp. Anyone can get a good bargain as MailChimp can offer you several payment plans. You can check out their different payment schmes or plans at www.MailChimp.com !!!!
Jeremy Oms
Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.
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The designing template is part of their RSS to email feature which had brought more popularity for mailchimp based on some MailChimp Review that i had read over the internet.
Comment by Internet Business Revolution — June 9, 2011 @ 3:32 am