December 13, 2011

Facing The Cost Of SEO Services

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How much does seo Cost?

For entrepreneurs, their websites hold one of the keys in providing them the leverage to gain success in the industry that they are in. A website will act as a lifeline of their business since this will help them make a mark in the business world, reach their target audience, close sales, and earn revenue. However, in order to gain success in the competitive platform of online business marketing and advertising, these online business owners need to have their websites on the top pages of search engines. Can you imagine the turnaround this can have on your online business?

Ranking high in search engines will mean that a website should be optimized. But the process can be very complicated and tedious. Search engine optimization needs time, skills, effort, tools, and best of all the technical knowledge to handle the algorithms of search engines. This is why many entrepreneurs turn to SEO firms. The cost of SEO services may vary and depend on the specialization of the firm in a particular field.

Because there are different types of business needs and services, I have decided to write this article to explore the varied current pricing and costs of typical SEO service providers. Why are SEO firms having different pricing? What is the difference between SEO service that costs a few hundred dollars and a service costing thousands? It might be very difficult to explore all the pricing trends since there are a great number of SEO firms competing in the marketplace today. Nevertheless, I will help you understand the costs you might face if you want to outsource your SEO needs from a SEO firm.

Before we go to the cost of SEO services, you need to recognize what you want to achieve with search engine optimization services. Your goals will be the determining factor when considering the type of service and at what level you must buy. Whether you want to submit your website to search engines, create targeted keywords from search engines, reduced cost of pay per click advertising, start pay per click advertising, or increase conversion rates, you will have a varied level of SEO service, as well as its cost.

SEO Service Levels and Cost

So, how much does it really cost to avail of SEO services? By now, you must have realized that there is no fixed cost for these services (it depends on your goals for optimization, the level of services, and the expertise of the SEO company) for different SEO firms. However, this doesn’t mean you shouldn’t be prepared to face the cost of SEO services. Since you need it, you should be aware of the prize (whether cheap or expensive) it comes with.

Before I give you an idea on what you should expect to pay for SEO services, you need to understand how SEO companies typically price their services. Rand Fishkin, the founder and CEO of SEOmoz, briefly discussed the 7 most popular SEO pricing models in his article SEO Pricing and Cost- What Should You Charge/How Much Should You Pay?

Let me share to you the models Fishkin discussed in the article.

  • Hourly Consulting. Charging by the hour is the simplest and easiest mode to price project. The rate will vary to the people you consult with. Entry-level consultants may charge $40 to $50. On the other hand, middle level SEO specialists will price their consultancy $100 to $200 while top and advanced SEO experts and firms will charge $300 to $500.
  • Project-based Consulting. Some SEO firms will charge a flat fee by chunks over the course of the project.
  • Contract Services. SEO firms can offer a number of individual services that come with a single price for a given amount of work. But, the prices of the services offer can be altered and customized to suit several factors.
  • Standard Profit Sharing. Some SEO service provider offer profit sharing-based payment. This includes a small down payment to begin the SEO work and a proportion of revenues (more often than not prior to non-essential expenses) from sales through the website.
  • Modified Profit Sharing. This model has some changes from that of the standard profit sharing model. Modifications may involve a clause that provides the SEO firm a portion of the profit before any expenses, allows them to set minimums of payment, and more.  Both the SEO provider and those seeking their services should be aware of any profit-sharing deals. This should be treated like a business partnership and should be given the necessary attention.
  • Monthly Retainer. There are several SEO companies make use of basic monthly retainer with a regular workload package with several options. This is good for firms who would like to keep clients for a long period of time.
  • Pay for Rankings. This is one of the more interesting strategies that SEOs employ.” The idea behind this model is that the price to pay depends on the page or ranking that is achieved. This model is usually used by firms who use specific terms and phrases that convert quickly and brings a website to obtain high page rank.
  • Pay for Traffic. Just like pay for rankings, this model base payment on search engine traffic.

Again, you have to remember that when availing of SEO services, there are factors that will affect your payment. The factors are: size and intricacy of your website, size of your brand and company, difficulty of project (competition of rankings), and the reputation and demand of the SEO firm.

Here are Rand Fishkin’s take on the general pricing trend on common SEO services.

Pricing trend for common SEO Services

Services:

A = Site Review with Consulting
B
= Hands-On Editing of Pages/Code
C
= Manual Link Building Campaign
D
= 1-Day SEO Training Seminar
E
= Keyword Research Package
F
= Viral Content Development and Marketing
G
= Web Design, Development, and Marketing
H
= Monthly Retainer for ongoing SEO

SERVICE Low End Mid Range High End
Site Review with Consulting $500 $2500 $10,000
Hands-On Editing of Pages/Code $2000 $10,000 $50,000
Manual Link Building Campaign $500 $5000 $20,000
1-Day SEO Training Seminar $750 $4000 $12,000
Keyword Research Package $$100 $500 $2000
Viral Content Development and Marketing $1000 $7500 $20,000
Web Design, Development, and Marketing $5000 $25,000 $100,000+
Monthly Retainer for ongoing SEO $2500 $7500 $20,000+

Rand’s general take on the SEO costs can have wide discrepancies. Nevertheless, this general trend that he shared with us can help us. Although there is no definite standard on how to quote SEO services, it is better to be familiar of the prices that is trending in the SEO service arena.

Now, how much are you willing to pay for these services? How far do you want to go in terms of SEO services in order for your website to be optimized for organic search and to increase the amount of relevant, high-quality traffic that comes to your website?

Jeremy Oms

Jeremy Oms

Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.

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40 Comments »

  1. This is very good seo information , thanks for share seo information , I Like it .

    Comment by gyan infotech — December 14, 2011 @ 11:20 pm

  2. An excellent post. It that is necessary to me for advancement of my business.

    Comment by Helga — December 19, 2011 @ 4:04 am

  3. The another big depending feature to pricing is the type of company you’re buying services from.

    Comment by Cheap SEO India — January 4, 2012 @ 12:26 am

  4. [...] that operate in the B2B sphere are embracing SEO as a relatively low-cost, highly effective way to promote goods and services to other businesses that would enlist them. [...]

    Pingback by SEO Set to Dominate B2B in 2012 | New Blood, Inc. Blog — January 9, 2012 @ 3:10 pm

  5. Thank you for providing fresh insights into some available SEO Services. I intend to try out some of these services in the nearest future.

    Comment by Jan — January 15, 2012 @ 9:30 pm

  6. really very helpful article for me, Thank you so much

    Comment by SEO Services Chandigarh — January 18, 2012 @ 10:10 am

  7. Hi,this article is very nice and the information in this article is very good.thanks for providing this information

    Comment by manoj143 — January 27, 2012 @ 12:11 am

  8. Great article Jeremy..(hope you don’t mind the cheeky anchor by the way!) Costings is something I really struggle with here in Ireland. Many SMBs are really slow to realise the benefits that a good online marketing campaign can bring them and are often put off by the proposal costs.

    Comment by Online Marketing — April 7, 2012 @ 11:49 am

  9. Very nice post, impressive. its quite different from other posts. Thanks for sharing

    Comment by SEO Services — June 20, 2012 @ 2:24 am

  10. Pricing for SEO services is always tough…this article really shed light on that matter and the different options available. Thanks for the good post. Will keep checking back! Cheers mate.

    Comment by Webrunner — June 21, 2012 @ 1:26 pm

  11. You write Very well and easy to understand. Unlike other blogs I’ve read that are not really good. I also found interesting your blogs.We’re completely satisfied you discovered us. On this site, we have introduced collectively an unlimited array of data and sources on this.

    Comment by SEO Company — July 6, 2012 @ 3:50 am

  12. Obtain links. Do not be shy about asking all of your colleagues and acquaintances to connection to their sites. The worst they will think are no, and lots of times they will say yes. Receiving targeted links is very important to your search engine rankings, in order to definitely use the assistance of those who know you.

    Comment by seo solutions — July 30, 2012 @ 9:52 pm

  13. it seems good and great knoeledge provided by oener regarding seo.thanks for providing this kind of information .i hope i wikk visit here again. Seoraisers: Best SEO Services Internet Marketing Web design Web development experts companies in Chandigarh India with cheapest rates and assured good results.

    Comment by Seoraisers — August 24, 2012 @ 12:04 am

  14. but how much is usually a sponsored post (for example, published on websites with a domain popularity of about 100) paid?

    Comment by erikasavona — September 3, 2012 @ 12:45 am

  15. Thanks for sharing this very informative and helpful post about SEO services to us. Pricing for SEO services is always tough…this article really shed light on that matter and the different options available.

    Comment by Anna — October 3, 2012 @ 10:04 pm

  16. thanks for this nice posting I will come again your site.
    Seoraisers: Best SEO Services Internet Marketing Web design Web development experts companies in Chandigarh India with cheapest rates and assured good results

    Comment by Seoraisers — October 16, 2012 @ 11:18 pm

  17. I’m now not sure where you’re getting your information, however great topic.
    I must spend some time learning more or working out more.
    Thanks for wonderful information I was in search of this information for my mission.

    Comment by online reputation management pricing — October 28, 2012 @ 5:33 pm

  18. Yes SEO needs time and effort and doing it with knowledge wont do good. That’s why many are seeking professional seo company to do it for them. Choosing the right company is not easy you must do back ground chek if they really provide quality seo service prior with the cost you have to pay.

    Comment by Audrey Abbey — October 30, 2012 @ 11:54 pm

  19. Great information. Glad to read it. Thanks for sharing with us.

    Comment by William Scot — November 8, 2012 @ 2:25 am

  20. The blog and data is excellent and informative as well.

    Comment by seo services package — November 8, 2012 @ 5:28 am

  21. The information above is all i need to power up my rankings. It will really help your site to boost sales and marketing.

    Comment by Hayley Wilson — November 12, 2012 @ 10:53 pm

  22. Such a great post about SEO services. This will really help people who work online to achieve good ranks. Thanks for sharing and keep posting!

    Comment by Charice — November 18, 2012 @ 6:50 pm

  23. Alpha SEO your expert SEO Company in London. Our SEO Marketing Specialists Get your Website on Page 1 of the Search Engines. Affordable Monthly Plans. Our Clients include Small & Global Businesses

    Comment by Roger Wilkinson — November 20, 2012 @ 7:45 am

  24. wow!! this is nice posting i will come again your site.
    Seoraisers: Best SEO Services Internet Marketing Web design Web development experts companies in Chandigarh India with cheapest rates and assured good results

    Comment by Seoraisers — November 26, 2012 @ 11:04 pm

  25. Great article, and the best thing about outsourcing your SEO campaign is that it saves you time and gives more time to focus on other important aspects of your business. Thanks for sharing.

    Comment by Collin — December 2, 2012 @ 7:27 pm

  26. The blog and data is excellent and informative as well.This will really help people who work online to achieve good ranks. Thanks for sharing and keep posting!

    Comment by maketoprank — December 5, 2012 @ 12:56 am

  27. Every client likes to save money while getting great results from SEO. SEO is most cost effective and when done well can really generate business for an organisation. Thanks for sharing this article.

    Comment by Affordable SEO Adelaide — January 8, 2013 @ 11:20 pm

  28. I agree. The blog and data is excellent and really informative. This is really a great article about SEO.

    Comment by Maria — February 5, 2013 @ 7:53 pm

  29. Most of the interested clients wishes to venture their business online. Every client likes to save money while getting great results from SEO. SEO is most cost effective. thanks to you for sharing this article.

    Comment by SEO Company Adelaide — February 9, 2013 @ 3:06 am

  30. The information above is all i need to power up my rankings. It will really help your site to boost sales and marketing.

    Comment by e-papierosy — March 4, 2013 @ 7:33 am

  31. I agree with us.The blog and data is excellent and informative as well.Thanks for sharing this very informative and helpful post about SEO services to us.

    Comment by maketoprank — March 5, 2013 @ 2:08 am

  32. Hi…This Is good information for seo..

    Comment by A M Technologies — April 13, 2013 @ 1:57 am

  33. Great article!Mr.Jeremy Its true that SEO needs time,skill,tools,efforts,and best of all the technical knowledge to handle the algorithms of search engines.Im totaly agree with you Mr.Jeremy.
    seo services cost delhi

    Comment by seo services cost delhi — April 17, 2013 @ 1:53 am

  34. The most recent of updates from Google has had an effect on lots of business whose web link profiles were not as natural as they might be. By natural links, this indicates the links going back to your website appeal like people are dispersing the word of your web site to others. Unnatural web link profiles will certainly originate from such points as paid links, web link farm plans and bulk links using the very same anchor content consistently. These sort of unnatural links have actually always been a no go area when it concerns advice from any sort of SEO firm.

    Comment by Edu Backlinks for $5 — April 17, 2013 @ 4:51 am

  35. Thanks for providing us information that we really need for my SEO business. Good thing to know that there are people who care for other by sharing their insights about SEO.

    Comment by Sophia — April 22, 2013 @ 8:30 am

  36. Thanks for sharing an interesting article about the pricing of seo services. This will help businessmen to identify their needs and choose the SEO services that best meet them.

    Comment by Jason — April 23, 2013 @ 11:12 pm

  37. I personally think that the cost for SEO is down to what niche you are trying to target and the area that is in, very competitive areas such as London and Manchester will be more competitive than say Derby therefore more time and resources will need to go into the campaign in order for it to rank.

    Comment by SEO Services Manchester — April 29, 2013 @ 7:37 am

  38. Jeremy Oms

    Agreed, this is a true statement and is not well represented in this article. Our suggested SEO costs listed above would be based on a specific set of tasks that occur each month to improve search engine ranking. If you were targeting highly competitive and highly sought after keywords, the prices mentioned above could still exist, but would likely see very little traction. It would therefore be a waste of money and effort to do that.

    Our recommendation would be to have a professional help to analyze your market and audience and then prepare obtainable keywords that will reap the highest return on the desired investment. True SEO success is not about ranking for some generic keywords, it is instead based on ranking well for highly targeted keywords that get the exact eyes you are looking to grab on your page.

    Comment by Jeremy Oms — May 6, 2013 @ 1:33 pm

  39. Search Engine Optimization and social media marketing assures that one’s site has the best SEO Internet marketing, which indicates that their company can stay competitive in the online market. Individuals have to do transition in their online trade. SEO Internet marketing has main components, which builds up the website traffic, and results in top search engine rankings. However, webmasters should be conscious that these components are not easy to achieve. They must apply techniques and SEO strategies to generate efficient results. There are many websites providing relevant information in relation to SEO services in Ireland, and you can definitely read and learn from them.

    Comment by John perker — June 27, 2013 @ 4:09 am

  40. Yes I agree!! Actually recently Google has a new search algorithm “Hummingbird” this is major effects of e-commerce websites, Business websites. Last year Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda. That is the main reasons cost for SEO is down to what niche you are trying to target and the area that is in. Competitive areas such as India, UK, Nigeria, USA, Canada.

    Comment by SEO Outsourcing — October 3, 2013 @ 1:20 am

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