So you have a website for your business, you’ve spent some decent money and created what you think is an extremely fine website that your users will love and your potential customers will be extrememly impressed by. Yes, life is good. But wait, there is still more to be done. Having a nice website is only part of the battle. Marketing your website to prospective clients is the next major step that should be taken in order to leverage the power your within your site.
Many customers look to creating a website as the add-on plan for getting more clients or customers. However, creating a website in and of itself does very little to getting new clients. While it is a major part of the marketing effort, it generates very little visibility without outside efforts. These efforts may include pay per click advertising, article writing, linkbait efforts, email marketing campaign, offline advertising, and various other efforts. However, in this article, we are going to discuss the power of blogwriting in terms of generating leads to your website.
Why do you need a blog?
- Search Engine Marketing – Yes, SEO is greatly effected by blogwriting. Think about it, if you want customers to find your website when they are searching for a particular topic you know about, there needs to be an article or a page for which search engines can point to when the phrase is searched for. When you write about a particular topic, you are giving all of the search engines more information they can share to those searching. In addition, the more valuable content you create within your overall niche, the more you are viewed as an expert in the field. The more you are viewed as an expert, the better the search engines will rank you on some of the larger keyword searches.
- Keep your customers coming back – Customers that want to know more about how your products and services are improving or what is going on in your industry will continue to read your new posts. Your blog is not meant to be an advertising spot so don’t spend time trying to sell your readers on anything. You are simply gaining trust of your readers, and trust of the Internet as a whole.
- Gain authoritative power - Over time, your blog is going to get filled with concepts related to your overarching niche. The more blog content your create on a variety of topics in your niche, the more of an authoritative figure you become. More and more people with recognize the knowledge available through your blog, and more and more will begin to follow your tips. Just one additional reminder to blog on what you know about, and blog quality postings.
- Help your clients – You are an expert in your field! Why not help your clients by teaching them through some of your thoughts and ideas. Blogwriting can allow you to spread valuable information to current clients and potential clients over and over again without having to re-state everything over and over again. While you can convey a powerful message, you do not need to spend the amount of time involved to produce a publishible article in order to help others learn what you know.
Keeping your site up to date
If you aren’t sold on creating a blog for your site yet, might I suggest one last reason you will want to consider adding a blog to your website. Quite simply, your site will always appear up-to-date. If you are consistent with a weekly or bi-weekly post, you can expect that your site will always be relavant to readers, and your content will always have some fresh information to show. Remember, content above all else is your number one way to communicate your expertise.
Jeremy Oms
Jeremy is an entrepreneur and leading manager of New Blood, Inc. Excited about all things Internet related, Jeremy spends much of his time project managing custom web applications and directing advanced search engine optimization efforts.
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