Have you heard of a website design brief? What is it anyway? What does a design brief contain? How can this help you and your online business in the competitive entrepreneurial world? Do you really need this for your website? These questions may be common for those who are starting to make a name in business. For those have been around for a long time, a website design brief is a familiar business basic.
Many entrepreneurs who are seeking to have their own business website may think that designing an effective online portal can happen just overnight. Some of them approach web design firms with scribbled notes on scraps of paper stating what they want on their dream website. Several entrepreneurs who do this think that those bits of notes will easily be translated or transformed by a web designer into the website that will catapult their business to the highest business pedestals. If you are one of these entrepreneurs, you need to stop and think again. Maybe, it is a time for you to get to know what a website design brief is and how essential it is.
Web Design Brief: What is it?
Unless you have a clairvoyant web designer (and I haven’t met one yet), those scribbled notes will be enough to tell your designer what to put on your website. But sad to say, relying on that idea of clairvoyance will only bring you sheer dumb luck in having an effective website. You need to remember the famous business adage- “Failing to plan is planning to fail.” Every business vision starts with a good plan.
A web design brief will act as the primary foundation of your dream business website. This will allow you to think through what you want on your website before the designer set to work. It is very critical to have at least most of the vital parts of the website planned out. A design brief is a comprehensive and detailed document (usually 2 to 4 pages for most small business websites) that will act as a guide for the entire design process. It will simply spell out to your web designer what you (as the client) want for your dream website. The design brief you provide should explain to the web designer the description of the design project, aims and objectives of the site, the business outcomes expected, and the milestones of the whole design scheme. Your web design brief should never try to deal with the aesthetics of the website. Lave that to your designer.
The design brief should thoroughly and articulately inform your web designer to avoid misunderstanding and confusion. With your web design brief, you and the designer will have a reference for the essential design issues. Provided that you have chosen an expert and reputable web designer, your web design brief will guarantee you a high-quality design that meets all your business needs and wants.
Web Design Brief: What to include in the brief
Here the some of the important factors that you need to include in your web design brief. Make sure you complete all these to create an effective design brief.
You can start your brief with a short description of your company or brand. Many entrepreneurs forget to provide their business background. You should never assume that the website designer will know more about your business except for your name. You must inform your designer important details of the industry sector you are in.
Your company profile should have these: What do you do? What industry sector you are in? What are your most important products or services? What are you key selling points? How long have you been operating? Are you operating locally or internationally? What is your target market? What is your company’s position in the market? Who are your strongest competitors? Why have you been successful or unsuccessful to date? What are the areas you might need extra help?
Goals and Objectives.
As a very popular online platform, a website is capable in helping a business to achieve a range of aims. In order to have guaranteed success, you must set your goals. Remember, the overall design and utility of your website will affect many aspects of your business, primarily the marketing aspect.
Make sure you tell you designer what you want your site to achieve. Does your website want to generate sales leads or market research and demographics information? Is your website aimed for brand awareness and recognition? Do you want your website to distribute information? Are you aiming to have a website that encourages inquiries and obtain information from your target market? Is your site intended for online sales?
Apart from letting your web designer know your aims and purposes, writing them down will enable you to clarify your thoughts and indirectly help you to discover flaws in what you initially thought was very solid.
There is a need to provide clear-cut definitions of the categories of information that you will provide your target market and site visitors. If you are getting a web design team to create your website, they will obviously have no knowledge of your company from the inside out. In order for the designer to make suitable interface and aesthetic themes for your website and avoid design pitfalls, you should provide as much information into the brief. The information you will offer the end user of your website should match the site’s user interface and design theme.
Are you targeting businesses or consumers? If your target market is either or both, you need to make sure that your website will deliver the information and message that these market are looking for. Remember, they are your customers (these are the people that will be the key to your financial success!!). You must inform your web designer about your target, otherwise your website will not be efficient to help you.
You have to provide the designer with the words or phrases that your users can type in Google and other search engines to look for a site like yours. These keywords will help your web designer to incorporate them in tags and page titles. This will help you rank high in page rankings.
Budget and Time Deadline.
When you provide the designer with you budget, it will prevent him to waste time and resources when trying to maximize your budget. Your budget will also tell your designer that your design project will be worth his time and effort.
Set goals realistically. Provide your designer with the detailed schedule of the project and a reasonable deadline for the completion of the design project. It will be helpful that you provide details of the various stages of the project such as consultation, web concept development, production, and delivery.
Through your web design brief, you will be able to communicate well to your web designs all the specifications for your dream business website. Even if you are the client, never dictate. You need to respect what the designer have to say since they are experts in this field. Your designer will know what works and what not. The secret to achieving your dream business website is effective communication though the web design brief between you and the web designer.