Don’t spend your time on anything your customers don’t perceive to be of value. — Michael Basch

How an Online PR Firm Can Get your Start Up Results

While businesses sometimes funnel thousands or even millions of dollars into different marketing strategies, many would be better off hiring an online PR firm for a start up. By integrating the knowledge and experience of a public relations specialist, you can often bring serious exposure to your business while minimizing frustration and wasted money. To [...]

Crossing the Line in Marketing

The ultimate goal of marketing is to establish a brand that’s instantly recognizable. Cross channel marketing means feeding one campaign with another. Instead of simply spreading your net to include TV, print and social media, you incorporate them into one another. Have a flyer encouraging customers to “Like” your business on Facebook to receive a [...]