When New Blood added our blogging source to our web presence, we weren’t completely sure how it would impact our company. Yes, we love to preach to our customers about writing good content and posting it in a clear presentation on their websites, so it only made sense for us to follow through with our constant “nagging” on our own website. For this reason, the New Blood blog was born just over a year ago and 100 posts and counting.
The original goal of the New Blood blog was to share as much free information with anyone interested in growing their small business presense on the web. Be it with search engine optimization, Google adwords, strategic marketing, social media, building quality content, you name it. If we consider it valuable for us to know, we want to make sure we pass this information along to our readers and clients. And thus our content continued to grow as we found more and more valuable tips and tools to focus on.
What we did not expect, however, was how much blogging has taught us. No, I am not referring to how blogging can grow a nice amount of followers in a short period of time. I am talking about what you learn week in and week out from writing in depth content in your own words, about a topic you are well versed in. I am referring to the insight you get from feedback from readers where different points of view are suggested.
Bogging is indeed a great way to build powerful content on your website, but after 100 blog posts it is not the fact that our content continues to get richer and richer that encourages us to keep on writing week in and week out. It is amount of learning we gain from every article we write, and every comment we read. It is the research and preparation that we enjoy and there is no way you can expect that blog writing would create such a powerful learning environment. If you want to create quality content, you should expect to put in time and effort. Quality content does not come easy, but it does have a high reward.
If you have not started a consistent blog on your website yet, why not?
How many posts do you find yourself writing throughout the year? Is it enough?