New Blood, Inc. Blog

August 17, 2010

Yahoo! changing search technology to Bing

Filed under: Internet Development — Tags: , , , , , , — admin @ 11:39 pm

Per the announcement from Yahoo!, the search technology back-end is going to be changing to the Bing platform.

Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change…

What is going to be happening is instead of showing the current results that you see when searching on Yahoo!, you will instead see the same results that Bing displays both on Bing and on Yahoo!.

So what does this mean to your search engine results?   How could switching to the Bing back-end technology effect your Yahoo! rankings?  Will you notice a change at all?

Of course only time will tell the full effects of switching to the Bing network, but one thing is for sure, if you are already seeing great search engine optimization results on Bing, you can likely expect to see even greater results with Yahoo! once they launch this merge.  If you have not reviewed your site’s Bing rankings, now will be a great time to do so.

The goal of this merger is simple.  Yahoo! and Bing both control only around 12% of the search engine market with Google still controlling of 80%.  They hope that by merging, they can grow their potential to hopefully rival Google and narrow the gap between them.  I have to say that unless Bing starts doing a better job than Google at providing the desired search results, it may be some time before this actually occurs.

Refer to your web statistics or Analytics account for more information about how you are currently ranking in Bing and Yahoo!.  Although Google will still be the most important effort for planning your Search engine optimization budget, it will often be wise to include the Bing/Yahoo! group in the mix as well.

August 6, 2010

Custom Website Design vs Theming

Filed under: Internet Development — admin @ 9:04 pm

As a web development company, we have seen a complete variety of website designs throughout our years of existence.  We have been involved in both developing new website designs while also working from pre-created, freely usable, themes.  What are our thoughts with respect to using pre-created themes vs. customized web designs? 

Our quick answer to the topic is, most of the time you want to focus your website on making sure your brand awareness is recognized.  Quite simply, using a pre-created theme can be a great starting point as long as you can customize the them enough to brand your logo, colors, and overall feel of the website.  Making your logo a prominant figure on the screen is very important so that when visitors are viewing your content, they are also recognizing who is delivering the content.

The power in using pre-created website themes is that you are almost guaranteeing that your design is going to be understandable by your visitors.  Since your theme is likely used by many other websites, your links and layout are going to be recognizable and allow visitors to more easily locate their desired links and content.

However, if you are in a highly competitive website market, having a distinguishing website design can sometimes be the difference in what makes you stand out from your competitor.  Ultimately, the truth about creating a custom design to your website is usually based on what your competition is doing. 

While design is always important, your website content is truly the trump card you have up your sleeve.  Powerful content will often make your site more revered over any other fact.  If you look at many of the most used and reviewed websites on the web, you can be assured that their content is what is continuing to drive users to their pages.  If you already have some great content, you are already 60% ready to outshine your competition, whether your site’s development is customized or themed.

You can expect to pay more for custom website designs, but if competition is high, this is going to be a price worth the investment.

Spam Tip #4

Filed under: Tips — admin @ 5:51 am

Some questions have arisen as what might get your email marked as spam.  The simplest answer is to stick with the basics.   Spicing up your email with color changes, backgrounds, and various other colorful changes can cause red flags in the spam filters.  A short list might be:

  • If a font is too big or too small
  • Amount of images
  • The words used within your email are of typical spam content
  • The font color is not black
  • Subject lines are empty or not insightful
  • The from wording
  • The from and reply addresses
  • The unsubscribe messages
  • Percentage of HTML code in email

In short, we highly recommend keeping emails to business colleges as straight forward as possible.   Spammers are trying to mimic flashy looking emails to gain your attention, there is no need to use similar tactics to gain attention of your email recipients.  You have already got their attention by simply having the email arrive safely through spam filters.

Some additional specific tips:

  • Words never to use:
    Free;Sex;Money;Profit;Special; Girls;Power;Powerful; Discount;Over 18; Your debt
  • What to avoid:
    $ signs; Exclamation marks!; Currency values; Click here (use visit the site or go online); Go here; A series of symbols or punctuation marks (#*!); Don’t use CAPS; Spelling errors (including South Africanisms, like “lekker”); Grammatical errors

July 28, 2010

Backup Your Outlook 2003, 2007, 2000, and Express Emails

Filed under: Tips — admin @ 2:09 pm

While New Blood, Inc. does offer nightly and weekly backups in our email hosting solutions, we highly recommend getting a local backup of your emails going as well.  Your local email tool (such as Outlook) will store all of the emails you have ever received if you wish.   So for those wanting a complete backup of their emails, please look into the following helpful tip for backing up your outlook emails.

July 27, 2010

Drupal vs Joomla – Why Drupal Takes Our Vote

In the battle of publicly support content management systems.  There are three that have grabbed a significant amount of control over the rest of the pack.  Drupal, WordPress, and Joomla.  Of the three, WordPress takes on a different realm for being an easy-to-use blogging system, but lacks in greater database management control.  For the purposes of overall flexibility and ability to code sophisticated add-ons, joomla and Drupal have become the most powerful of these three content management systems.

Over our many years of coding experience, we have had the great privilege to code in both Joomla and Drupal coding systems.  Based on or experience, here are some reasons why we believe that Drupal has become our Content Management System of choice.

  • Ability to Create a Search Engine Friendly Site – We have found that sites we develop in Drupal often fair better with respect to being found in search engines like google and yahoo due to the intelligent nature of Drupal’s search engine friendly design.  There is a lot of technical information involved in the reasoning for this, but the basic concept it simply that most people regard Drupal as a bit stronger in this area.
  • Being Vulnerable to Hackers – New Blood has personally had a number of hacks to our developed Joomla sites.  I am not sure of the current security status for Joomla, but for a while there (about 2 years ago) we had to constantly monitor the updates to the main Joomla system in order to ensure we were not vulnerable to more attacks.  This was our number one reason for ultimately moving away from Drupal and now have found many other advantages to using the Drupal system.
  • Advancement of Developed Modules – Out of the box, Drupal may not have everything we need to do exactly what we want on the website, but they have a great number of high level supporters that help make Drupal add-ons extremely powerful.  I have found that most web development goals can be obtained by some form of module or advancement available to Drupal through and easy add-on.  Joomla does have some good coding supporters as well, but I have found the add-ons developed by drupal to be more soundly developed.
  • Ease of adjusting Themes and Layouts – This was our second most important reason for moving away from Joomla.  If you are not wanting to have your web site look like a typical Joomla layout, a lot of work is required to customize the look and feel of the site.  For Drupal, once we learned the structure of the the layout code behind the scenes, updating he design of the site has become much easier.   This too is another major reason for using Drupal over Joomla as we often do not want to follow the typical designs available.
  • User Permissions – The third most important feature that Joomla often takes heat for is the fact that they do not support the ability to provide access level controls on a user or group level.  Meaning, if you wanted to have a group of people that could edit your content but not have full blown administrative privileges, this would require some sort of custom coding.  With Drupal, this type of access control is inherent in their development.  So allowing certain users the ability to perform only a given set of tasks is much easier.
  • Web Standards Compliance – Once again, this is a techy concept that basically means that certain standards are typically for a website and Joomla currently requires a bit of extra work to meet those standards.   For man sites this is not a major concern, but if your are looking to have as close to an optimized site as possible, this becomes a bit more important.  This in short plays a small role in how fast your site ends up functioning.
  • Support for Modules – There have been times in developing for both Joomla and Drupal where we need to make coding changes to any modules we are using for each system.  With our development in both systems, we have found the support for modules to be close to equal in both Drupal and Joomla.   As noted, both are publicly supported systems.  However, we have found that those using the Drupal system have been on average a more professional group to work with and for the most part a higher quality level of coder.  This is a subjective observation that we simply have noticed.

Using Scribd to post PDFs on Your Website

Filed under: Tips — admin @ 10:30 pm

As much as the world of HTML would like it, pdfs simply have not faded out or disappeared.  Instead, PDF files have grown in popularity with new and continually stronger control for how pdfs are viewed and searched on the web. Scribd has become one of the forerunners in the growing popularity of PDFs online.  Now, with the newly added feature of iPaper, there is an even further advancement for viewing pdfs directly within your web browser.  iPaper functions similarly to Adobe PDF Reader, except it works on almost any computer and is much more stable than Adobe Reader has proven to be. 
http://pagead2.googlesyndication.com/pagead/imgad?id=CNWgo9Tm47OfBBCsAhj6ATII62qABXPNWaA
Scribd offers many flexible ways to encode pdfs directly within your website without having to spend time creating fancy javascript or html coding.  If you use PDFs on your site, it is highly recommended to take a look into scribd to see how you can better take advantage of the new world of PDFs today.

July 21, 2010

Spam Blocking Tip 3 – Outlook Spam Settings

Filed under: Tips — Tags: , — admin @ 11:27 pm

A quick video demonstrating some simple techniques that can be used to tighten your outlook spam automatic blocking.

July 18, 2010

List of Social Bookmarking Sites

Filed under: Uncategorized — Tags: , — admin @ 4:00 pm

For those that are interested in social bookmarking, here is a fairly complete list gathered by our friends at SEOBook.

1. www.digg.com
2. www.folkd.com
3. www.spurl.net
4. www.kwoff.com
5. www.linkagogo.com
6. www.spotback.com
7. www.mylinkvault.com
8. www.a1-webmarks.com
9. www.wtagza.com
10. www.plime.com
11. www.feedmarker.com
12. www.memfrag.com
13. www.mysitevote.com
14. www.wagg.it – not exactly bookmarking site but good for article promoting
15. www.otherwhirled.com
16. www.oyax.com
17. www.tedigo.ne
18. www.mypip.com
19. www.yattle.com
20. www.delicious.com
21. www.bukmark.net
22. www.ciudadlaberinto.info
23. www.coolsearchinfo.com
24. www.gozoof.com
25. www.ziki.com.au
26. www.newwinecc.org – more like website promotion page
27. www.bookmark24.eu
28. www.diigo.com
29. www.mister-wong.com
30. www.blinklist.com
31. www.netvouz.com
32. www.simpy.com
33. www.bibsonomy.org
34. www.bmaccess.net
35. www.faves.com
36. www.blurpalicious.com
37. www.bookmark-manager.com
38. www.bookmarktracker.com
39. www.bookmax.net
40. www.buddymarks.com
41. www.bukmark.net
42. www.citeulike.org
43. www.connectedy.com
44. www.connotea.org
45. www.contentpop.com
46. www.corank.com
47. www.dropjack.com
48. www.easybm.com
50. www.freelink.org
51. www.gather.com – just an interesting site
52. www.i89.us
53. www.icio.de – some danish love also
54. www.ikeepbookmarks.com
55. www.kaboodle.com – more like a shopping bookmarking site
56. www.linkagogo.com
57. www.wlinkarena.com – its German bookmarking site
58. www.mobleo.net – for mobile bookmarking
59. www.multiply.com – again shopping thing
60. www.mybookmarks.com
61. www.myhq.com
62. www.mywebdesktop.net
63. www.quickieclick.com
64. www.propeller.com
65. www.rambhai.com – Indian social bookmarking
66. www.segnalo.it – Italian social bookmarking
67. www.sitejot.com
68. www.socialogs.com
69. www.startaid.com
70. www.stylehive.com
71. www.tagza.com
72. www.uvouch.com
73. www.votelists.com – more for voting
74. www.wink.com
75. www.yattle.com
76. www.zurpy.com
77. www.austintweet.com
78. www.bharatinfo.com/tagit
79. www.bookmarkingweb.com
80. www.bookmarkyourpost.info
81. www.doomic.com
82. www.dropjack.com

July 12, 2010

Fighting Spam, “Your Pain Threshold” – Tip Number 2

Filed under: Tips — Tags: , — admin @ 5:12 pm

One of the lesser known facts about your spam blocking service is that you usually have the ability to change the likelihood in which messages coming your way are flagged as spam by simply lowering your spam test threshold.  What I mean is every message that crosses your spam blocking service passes through a series of tests that common spammers use.  In each test, the email receives a score based on how well the email message passes or fails that test.  Each test has a rating and if the rating reaches a certain threshold, your incoming mail is then marked as spam.

If you have a spam service and you seem to still seem to be receiving a lot of spam emails daily, you will likely want to change this threshold to a lower amount.  Say for example your spam testing threshold is set to 10, you may want to lower this to an 8 or a 7.  Play around with it and find a threshold that works best for you.

Where do you change this number?  Well, with New Blood’s Spam Catching service, you will simply contact New Blood and let them know you would like to make this change.  If you are hosting your emails outside of New Blood, you will need to ask your hosting provider where this service is located.  Sometimes they give you control of this threshold, sometimes it will be on request as well.

Warning: If you put the threshold too low, you increase the likelihood that legitimate emails get marked as spam.  So you will want to find a point where most spam message are getting caught, yet legitimate mail are not being affected.

June 25, 2010

Why are my Emails Being Blocked for Abuse?

Filed under: Tips — Tags: — admin @ 8:39 pm

What can cause your emails to be rejected due to server abuse?

The reason this happens is because most email providers will see Email Forwarding addresses as addresses that were setup to send Spam, even though this is not the case with legitimate Email Forwarding addresses. Whenever someone marks an email that is Spam in their email client that was received through the Email Forwarding address, the email provider will identify the wrong originator of the email. Ultimately, even though your email forwarder didn’t create the spam email and is blindly passing it through, it can sometimes be perceived as a spamming server by the shear fact that it comes through the forwarder at some point.

Due to the nature of most email provider’s Spam filtering software, your email host will be incorrectly identified as the source of Spam, even when you were not the one sending it. It is thus very important to take proper precautions when creating email forwarders.

If you do use them, make sure they have their own spam fighting filters put in place to help block against the most common spam attacks. More than 90% of spam will be blocked by even the most basic of spam fighting tools.

It is often better to have a full blown account rather than a forwarder. This will reduce the possibility that you emails could potentially get blocked from entry due to appearing like spam.

Finally, you may just consider getting rid of forwarders all together. Email forwarders were extremely valuable in early years as it used to look tacky to see a hotmail account being used for business purposes. Now, with the greater acceptance of google’s gmail as a trusted emailing source, many free email systems can still be viewed as authoritative email accounts.

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